Duration
2–3 months
Time commitment
~8–10 hours per week
Format
4 sprints + a practical capstone project
AI answers are replacing search results. Your customers are asking ChatGPT, Gemini, and Perplexity before they ever click a link. The question is no longer “How do we rank?” It’s “Do we show up at all - and how?
Build in-house knowledge
Many companies are already paying agencies for GEO audits, AI visibility reports or ChatGPT optimisation packages. Most of these are expensive, opaque, and hard to validate.This programme teaches you how those audits are actually built - so you can:
Reduce external dependency
Implement and test improvements on your site
Become the in-house expert for AI-driven visibility
What this programme helps you do
In 2–3 months, you’ll learn how to:
Understand how LLM search and generative answers actually work
See how your brand, content, or product appears (or doesn’t) in AI answers
Measure AI visibility in a way that makes sense to you and your stakeholders
Design and run real experiments to influence AI-generated answers
Build a repeatable visibility system you can run inside your team or company
What can you expect?
Self-paced learning and flexible schedule
Learn at your own pace, anytime. We recommend 8-12 hours a week to meet deadlines, but you can adjust to fit your lifestyle with 24/7 access to materials.
Experience with practical projects
Build confidence tackling real business problems with mentor feedback.
1:1 mentoring
Receive detailed feedback from mentors.
Tools you’ll use
Who this is for:
Marketing Managers & Digital Marketing Managers
Growth & Performance Marketers
Brand, Content, and Communications Strategists
E-commerce & Audience Growth Leads
Heads of Marketing or Marketing Leads
SEO professionals who already understand the basics and want to move beyond rankings
⚠️ This is not an intro programme.
You should already be comfortable with marketing fundamentals and analytics.
Program outline
AI SEO Foundations & Strategy Framework
Build a shared AI SEO baseline and translate it into a reusable strategy framework and capstone starting point.
How Generative Search Works
Understand how generative engines retrieve information, construct answers, and select sources.
Objectives, Metrics, and Tracking
Define AI SEO objectives and build a repeatable measurement plan using Semrush and AI Clicks.
AI SEO Implementation Playbooks
Turn strategy into execution: build source-ready pages, test outputs, and grow authority.
Capstone Project
Apply everything you’ve learned by building a practical AI SEO / GEO project from start to finish.
Why This Matters Now
AI-driven discovery is still forming. At the same time, AI platforms are quickly introducing:
sponsored answers
new monetisation models
marketplaces and brand-level recommendations
This is the phase where understanding how these systems work creates real leverage. Once AI discovery stabilises, experimentation becomes more constrained, brand visibility becomes harder to influence. Understand how LLM-based discovery works while it’s still taking shape.
A unique learning experience powered by technology
Online learning is tough when you’re left on your own. That’s why we built Intra, our learning platform that combines the best of both worlds: human support and smart structure. We’re also developing adaptive AI features to further personalize learning so that, in the future, your journey will adjust closely to your pace, needs, and progress.
How application works
This program is open to anyone who wants to develop AI skills. There are no admissions tests or interviews — we believe building AI literacy should be accessible to everyone.
Application
You’ll complete an application form, sharing your personal and academic background with us.
Secure your seat
Reserve your seat by completing the payment.
One-time tuition. Skills that last.
€600 (one-time fee)
Start risk-free with 7-days money-back guarantee
We know this program delivers results — that’s why we make your start completely risk-free. Join, try it for 7 days, and if it’s not right for you, we’ll refund your tuition in full.
Early access
Starting dates
March 9th
Deadline for applications:
2026-03-02
What our learners say
Couldn’t be happier to study at and be more satisfied with Turing College. A truly supportive and transformative environment with great initiatives.
Turing College changed my life forever! Studying at Turing College was one of the best things that happened to me.
Linda Oranya
Data scientist @ Metasite Data Insights
Turing College provides practical online education on my schedule. Thanks to that, I have changed my career without impacting time spent with my family.
Dominika Szulc
Junior ML Engineer @ Future Processing
I have finished two universities, and studied in most of the major online platforms to get extra certificates. And Turing College is one of the most advanced place so far.
Ignas Lukosevicius
Junior Media Buyer @ Pulsetto