Case study

The Conduit

Currently upskilling
AI for Business (Level 3)
Applied AI & Automation (Level 4)
Data Analytics & AI (Level 4)

The Challenge

The Conduit, a members’ club built around a community of business leaders, faced a choice many growing organisations do: upskill existing staff in AI, or hire externally for the skills.

Needed genuine AI capability across different roles, HR included, not just a technical team.
Wanted to keep institutional knowledge in-house rather than lose it to external hires.

The Solution

The Conduit partnered with Turing College and training partner Maikai (David Ellis, Founder and CEO), with apprenticeships built into staff’s working week, across programmes including:

“By investing in them, we combine that institutional knowledge with new capabilities, which is often faster and more effective than hiring externally. It also sends an important message that we believe in growing our people.”

Anushka

Global Director of HR, The Conduit

It turns a five-person team into a 50-person team.

David Ellis

Founder and CEO, Maikai

Personally for work I feel like it will help me automate a lot of the stuff that I do, and just to share knowledge within the company, to make better decisions while using AI.

Manisha Sadler

HR Administrator, The Conduit

Would They Recommend It?

Yes. Anushka and Ellis both describe upskilling existing staff as faster and more effective than hiring externally.

Watch the story

AI Upskilling for Work: How The Conduit Trained Its Team

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