Case study

ASR Group (Tate & Lyle Sugars)

Currently upskilling
AI for Business (Level 3)
Applied AI & Automation (Level 4)
Data Analytics & AI (Level 4)

The Challenge

ASR Group, the European business behind Tate & Lyle Sugars, operates in a narrow-margin manufacturing sector where staying competitive depends on efficiency.

Manual, document-led processes were slowing day-to-day work across the business.
Leadership wanted staff to build genuine AI capability directly, rather than treat it as a future problem.
The business needed training that fit a specialism in AI and technology, not a generic course.

The Solution

ASR Group used its UK Apprenticeship Levy to fund AI training for its European team through Turing College, across apprenticeship programmes including:

“We choose Boom Training because they’ve provided us with the capability that we believe we need as an organisation over the next three or four years.”

Gaynor Powley

Senior Director for Human Resources, European Business, ASR Group

AI capability supports our business strategy. It’s going to enable us to make decisions faster, with better accuracy, and focus on value-added activity.

Gaynor Powley

ASR Group

Turing College is the current name for what was Boom Training, the same UK apprenticeship provider. Some of the people quoted here chose to work with us before the rename, so you’ll see both names used.

Would They Recommend It?

Yes. ASR Group chose Turing College for its AI specialism and the availability of mentors, and ties the apprenticeship model directly to a three to four year business strategy.

Watch the story

How ASR Group is building AI skills through apprenticeships

Gaynor Powley on AI apprenticeships and workforce upskilling

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