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Boom Training × PFA
No coding experience needed

Learn AI and Data.

Build your career beyond professional football.

Start with the basics and build skills you can use at work. In partnership with PFA, Turing College offers fully funded AI and data apprenticeships, with step-by-step learning and mentor support.

+150 mentors from top tech companies

University of Cambridge
University of Oxford
Google
Amazon
Meta
Spotify
Vinted
Beginner-friendly apprenticeships

AI and data skills for a career in sports & beyond

Use AI and data tools for the routine work. Build the judgement to solve problems, make decisions and explain your recommendations, with projects that show what you can do.

Choose from three paths

Retro arcade footballer frustrated after missing the goal

The manual busywork

  1. Find formulas
  2. Clean
  3. Calculate
  4. Format

Looking up Excel formulas, cleaning rows and formatting reports takes your attention away from what the numbers mean.

Retro arcade footballer celebrating a goal, a metaphor for reaching goals with new skills

The skills you’ll build

  1. You + AI
  2. Question
  3. Check
  4. Recommend

Use AI to write formulas and prepare reports. Learn to ask useful questions, check the answers and explain what should happen next.

Examples of skills you could apply
  • Spot changes in attendance

    The manual busywork. Combining spreadsheets by hand. In sport: Match attendance. Beyond sport: Class attendance or visitor counts.

    The skills you’ll build. Use AI to help summarise the figures. Check the totals, compare dates and flag changes for a manager to investigate.

  • Turn feedback into an action list

    The manual busywork. Reading and sorting comments one at a time. In sport: Fan feedback. Beyond sport: Customer reviews in retail or hospitality.

    The skills you’ll build. Ask AI to group comments into themes. Check the original responses and suggest issues for the team to review.

  • Create a weekly report a manager can act on

    The manual busywork. Starting each report from a blank document. In sport: Club operations updates. Beyond sport: Sales or team updates.

    The skills you’ll build. Draft a summary from checked figures with AI. Explain what changed and suggest the next question to investigate.

What you’ll be able to do

  • Make Excel work for you

    Use AI to generate formulas, organise data and create charts. Understand and check the output so you can trust the information you use.

  • Turn information into a decision

    Identify the question that matters, interpret the findings and explain your recommendation to colleagues.

  • Build work you can show

    Create reports and simple workflows through projects. Practise explaining your approach and improving it with mentor feedback.

What can you expect?

Start with the basics, practise on projects and improve with mentor feedback. Learn online alongside your job, one step at a time.

Data and AI tools used in workplace projects

Projects connected to your work

Build reports, dashboards or automations as you learn. Use projects to practise the skills your chosen programme teaches.

An online project review with a technical mentor

One-to-one expert feedback

Review your projects with technical mentors. Work through questions, explain your choices and use their feedback to improve.

Online learning alongside a working role

Online learning alongside your job

Work through guided modules and projects online, with live support and progress check-ins. Agree learning time with your employer.

Why Turing College?

  • Learn from industry experts

    Train with experienced data professionals through Turing College.

  • Get hands-on project experience

    Apply your learning in your current role.

  • Fully funded

    Your place on the programme will be fully funded through the Growth & Skills Levy.

  • Proven business impact and measurable ROI

    Project-based learning ensures employees apply skills from day one.

Trusted by over 3,000 learners and 100+ companies, from startups to global enterprises

Kiloverse
Wise
Nord Security
Vinted
Telia
Danske Bank
Hostinger
Wix
Continental
Accenture
Siemens
Meta
Deutsche Bank
Western Union
Hitachi
Swedbank
PwC
ING
Amazon

Partnership

Boom Training × PFA

Select a programme

New to AI? We’ll help you choose a programme that fits your experience and current role.

AI for Business (L3)

15 months + 3 months

Teaches staff how to source, format, blend and analyse data accurately, using real tools like spreadsheets and data software to support business decisions.

Who it’s for
Data support staff, junior analysts, or technicians who collect, process, and report data for teams.
Automated data handling operationsData analysis toolsData collectionData cleaningSpreadsheetsInsights
Next start
26 October 2026

Data Analytics & AI (L4)

15 months + 3 months

Equips employees to build structured analytics workflows, apply Excel, SQL, Python, BI tools and deliver actionable insights for better decisions.

Who it’s for
Data analysts or team members moving into more complex analysis and reporting.
ExcelSQLAWSAzureTableauPower BIPythonGitStructured thinkingInsights
Next start
26 October 2026

Applied AI & Automation (L4)

15 months + 3 months

Develops the skills to identify high-impact automation opportunities, build AI-supported workflows, and refine them over time to maximise business value.

Who it’s for
Professionals who already help improve how work gets done but haven’t had formal training in AI or automation yet.
ChatGPTClaudeGoogle GeminiLovablen8nPower BIZapierPerplexity
Next start
26 October 2026

Find the Right Programme

Find a programme that matches your experience and goals.

Take the Quiz

You’re in good hands

We’ve helped world-class athletes prepare for careers beyond sport.

From Olympic rowing to data analytics

Olympic bronze medallist Viktorija Senkutė studied Data Analytics at Turing College alongside her rowing career. Flexible study and one-to-one mentoring helped her fit learning around training and competition.

Being an athlete is not the only thing that defines me.

Read Viktorija’s story
Viktorija Senkutė celebrating her Olympic rowing bronze medal
Viktorija SenkutėOlympic bronze medallist Turing College Data Analytics learner

Real Results from our Learners

The content is clear, relevant, and links theory to real workplace scenarios. I’ve been able to apply what I’m learning straight away to work more efficiently, plan tasks better, and communicate more clearly with stakeholders.
Senior Work Experience Coordinator
I’ve built a stronger understanding of how AI fits into our processes. I've used what I've learned to speed up data tasks, improve reports, and spot opportunities where AI can save time for myself and other staff members.
Exams and Data Officer
I’ve learnt to use prompts in a more efficient and effective way. Recently, I used AI to identify gaps in our processes and produce clear meeting outcomes for the wider team. It was much faster than typing up notes and gave us a clear way forward.
Finance Business Partner
The tutor meetings and workshops provide a great opportunity to discuss the learning. I’ve already used the prompt engineering and productivity tips to run my own training sessions for my colleagues, helping them use AI more effectively in their own work.
Trust Data Manager

Ready to kick-start your journey in data and AI?