Growth strategy

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1. Growth and Retention Fundamentals

What is Growth, Growth Levers Framework: Acquisition, Activation and Retention, Growth strategy framework: NSM, growth levers, growth model, experimentation.

2. Retention and Engagement

How to define, measure and optimize the Retention metric, Framework Inputs - Outputs, Engagement Loops: Organic, Fabricated, and Contextual.

3. Activation

How to measure each activation lever: Habit Formation, Aha Moment, Setup, Types of Setup flows, What are Resurrection Users, tactics and channels.

4. Acquisition and Unit Economics

What are Unit Economics and how to use them (ARPU/ARPA, LTV, CAC, Payback Period), Four Fits Model:: Market-Product-Channel-Model, The 5 Acquisition Loops: Viral, referral, content, paid and sales.

5. Growth Strategy

North Star Metric & Growth Levers, Growth Model, Experimentation Roadmap.

What’s included in the course fee

  • World-class curriculum created by experts in growth marketing

  • 12 open sessions with our growth professionals

  • Lifetime access to the curriculum and practice exercises

  • Certificate

  • Practical project

How admissions work

Is this course for me?

Yes, if you’re:

Leader and collaborator of Growth, Digital Marketing, Product or Innovation

Director and Manager of companies

Agile Coach

Software Engineer or Data Analyst

Entrepreneur or Intrapreneur


Full course

Average course length: 5 weeks


One-time payment

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Full course

Companies invest in their employees by covering courses. Have an employer?

Paid by your employer

€1100, one-time payment

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